After a group of its users almost toppled the U.S. stock market, Reddit was the talk of the internet. So to capitalize on their big moment, we turned to the biggest event of the year. And in true Reddit fashion, decided to crash the party.
*You may have to pause on it.*
SuperbOwl Awards 2021
Cannes
GRAND PRIX: Social & Influencer Lions: Real-Time Response
SILVER: Social & Influencer Lions: Content Placement
SILVER: Film Lions: Breakthrough on a Budget
SILVER: Direct Lions: Use of Broadcast
BRONZE: Direct Lions: Media & Entertainment
BRONZE: Social & Influencer Lions: Challenger Brand
TITANIUM: Shortlist
D&AD
WOOD PENCIL: Media: Film
GRAPHITE PENCIL: PR: Reactive Response
Andys
2021 Predictors List
GOLD: Idea
One Show
SILVER: Creative Effectiveness
SILVER: Direct Marketing
Up The Vote Awards 2021
Cannes
GOLD: Outdoor Lions: Social Behavior
BRONZE: Creative Data Lions: Social Data & Insight
D&AD
WOOD PENCIL: Press & Outdoor: Tactical Poster Adverts
WOOD PENCIL: Digital: Physical & Digital
GRAPHITE PENCIL: Integrated: Large Business
Andys
GOLD: Idea
A “thank you to our community” video we made at the start of lockdown, using only existing content from Reddit.
On Reddit, users can dive into anything. So we created a deep dive. Into anything.
Client: Reddit
Agency: R/GA
Post: Psyop
Director: Trevor Conrad
Agency Producer: Janie Penney